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Why Starbucks Failed In Australia - Vidozee

Why Starbucks Failed In Australia
CNBC — Published 11 months ago
Likes: 58, 644 — Dislikes: 2, 910
4, 895, 807 views


Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand.

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magicalex223 Spoiler alert Gloria Jeans isn't popular here either
Samuraiwarm 7-11 at where I live sells canned coffee at literally less than 50 cents, and honestly it tastes better than $5-6 starbucks. There's also 7-11 cafe that brews coffee by actual human, which is also great, at a cost of $1. People are still buying starbucks though, probably because they didn't trust 7-11 in terms of coffee. Most people would rather just follow the trends than try something different. Even when they try it, they would have a bias against what they were accustomed initially.
Mary Renaud
Mary Renaud Agree with Aussies...mostly very bitter coffee, plus cafes filled with weirdos all day so you have to fight for a seat in many USA cities. Not to mention absurd prices for plain coffee and tea. McD’s and Dunkin have them beat by a mile...
Mathew Kelly
Mathew Kelly We have an actual coffee culture , and I'm not a coffee drinker
Kevin Bettinger
Kevin Bettinger Aussies don’t buy into the hype!